Meta unveils first campaign following rebrand to hype up metaverse

By Deepa Chevi. Meta has launched its first campaign, less than two weeks after it rebranded from Facebook. The video campaign shows four youngsters looking at a painting, which seems to slowly come to life. The tiger in the painting then says, “This is the dimension of imagination.” As the youngsters groove to the beat and immerse themselves in the realm of the painting, the video closes with the caption "This is going to be fun."