The metaverse and generative AI make for a powerful combination

By Ian Hughes

The high-quality content required by the metaverse is hard to create, whether it is a digital twin of factory machinery, a company-branded store for virtual goods or a quirky environment for brainstorming. Generative AI and other related AI-powered approaches offer a way to mitigate the skills shortage and the time-consuming nature of 3D modeling. These technologies enable people in an enterprise environment to, for example, move remote meetings away from basic office replicas to unique environments, making them more memorable. The events industry aims to enhance communication with venues and experiences, and generative AI plus the metaverse can put some of that magic into the simplest of online gatherings. Generating marketing copy and reports in large language models is everywhere, but keep an eye out for more creative and expressive online experiences across the board.