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Walmart is quietly preparing to enter the metaverse

By Lauren Thomas.

Walmart appears to be venturing into the metaverse with plans to create its own cryptocurrency and collection of non-fungible tokens, or NFTs.

The big-box retailer filed several new trademarks late last month that indicate its intent to make and sell virtual goods, including electronics, home decorations, toys, sporting goods and personal care products. In a separate filing, Walmart said it would offer users a virtual currency, as well as NFTs.


According to the U.S. Patent and Trademark Office, Walmart filed the applications on Dec. 30.



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